Norman's historic Lindsey Street water tower has a new look, and college football fans might recognize it!

 

For nearly a century, the water tower has been a familiar sight along Lindsey Street, just east of the University of Oklahoma campus. Though it had long been retired from service and was once considered for demolition, the landmark has found new life through a partnership between the City of Norman and Dr Pepper.

 

The transformation brings Dr Pepper's popular Fansville college football campaign off-screen and into the heart of Sooner nation. And it's a natural fit for Norman, where college football is woven into the community's identity. From generations of game day traditions to the thousands of fans who make their way to Norman each fall, the city shares plenty of the football spirit that makes the fictional town of Fansville so recognizable. There's even a local connection to the campaign, with former OU football standout Brian Bosworth starring as the Fansville sheriff.

 

With a fresh coat of Dr Pepper red and the addition of Dr Pepper Water Tower Park, the longtime landmark has become a new photo opportunity for visitors and a fun addition to Norman's game day experience. Whether you're visiting for Sooner football or exploring town, it's a chance to see a little piece of Fansville in real life.

 

Celebrate with a Tailgate on November 14

 

Dr Pepper is kicking off the celebration with a free, family-friendly tailgate at the park on Saturday, Nov. 14, 2026, from noon to 3 p.m.

 

Whether you're heading to the OU game or just looking for some Saturday fun, stop by for an afternoon of activities, including:

  • Free pizza and Dr Pepper

  • Tailgating games and face painting

  • Photo opportunities and prizes

  • A chance to snag limited-edition Dr Pepper Water Tower merchandise, available exclusively at the event

 

There's also a special guest joining the celebration! OU football legend Brian Bosworth, known to Fansville fans as the sheriff (and to Sooner Nation as THE BOZ!), will be at the park for a meet and greet from noon to 1:30 p.m.

 

Plan Your Visit

The Dr Pepper Water Tower Tailgate is free and open to the public.

 

Date: Saturday, Nov. 14, 2026

Time: Noon-3 p.m.

Location: Dr Pepper Water Tower Park, 616 E. Lindsey St., Norman, OK

Parking: No parking is available at the park. Visitors should make alternative parking arrangements and plan to walk to the event.

 

Can't make the tailgate? The park is still worth adding to your next Norman visit for a photo with one of the city's most recognizable landmarks and its new Fansville makeover.