2026 Annual Tourism Luncheon

Join us as we gather with partners, stakeholders, and community leaders to talk about where tourism is headed in Norman and why it matters. Tourism in Norman isn’t just about visitors. It’s about economic impact, community investment, and the experiences that make this place feel like home. Each year, we come together to share updates, insights, and a look at what’s ahead.

This year’s luncheon will feature remarks from Dan Schemm, President and CEO of VisitNorman, along with a keynote from Amy Blackburn, Executive Director of the Oklahoma Tourism & Recreation Department, who will share a statewide perspective on tourism, growth, and opportunity across Oklahoma.

Event Details

Date: May 7, 2026
Time: 11:30 a.m. – 1:00 p.m.
Location: The Railhouse Event Center

Whether you’re in hospitality, events, small business, or simply interested in how tourism shapes Norman, this is an opportunity to connect, learn, and be part of the conversation.

Reserve Your Seat or Table Today!

Seat and table registrations have closed. Thank you. 

Meet Our Keynote Speaker, Amy Blackburn

Amy Blackburn

Amy Blackburn serves as Executive Director of the Oklahoma Tourism and Recreation Department.

She leads statewide efforts to grow visitation, strengthen local economies, and support Oklahoma’s tourism and hospitality industry.

Amy brings more than 20 years of experience in marketing, communications, and public sector leadership, including senior roles with the Oklahoma Department of Commerce where she led statewide branding and business recruitment communications.

Amy is an Oklahoma State University graduate and is focused on building strong partnerships with industry leaders to position Oklahoma as a competitive and welcoming destination.